QUARTET OF VETERAN- AND FIRST RESPONDER-OWNED COMPANIES PARTNER WITH NICK LEITZ FOR NASCAR XFINITY SERIES RACE AT LAS VEGAS MOTOR SPEEDWAY
MOORESVILLE, NC, October 7, 2025 – NASCAR Xfinity Series driver Nick Leitz today announced that a quartet of partners will join him for the Focused Health 302 NASCAR Xfinity Series race at Las Vegas Motor Speedway on Saturday, October 11. The No. 07 Chevrolet Camaro of SS-GreenLight Racing will sport livery featuring Frontline Optics, The Dirty Deuce, Mission Essential Gear (MEGC) and American Fire Brigade. All four partners are veteran- and/or first-responder owned.
Frontline Optics and American Fire Brigade teamed up to support Patrick Emerling and the No. 07 of SS-GreenLight Racing at Las Vegas Motor Speedway for the March 2, 2024 NASCAR Xfinity Series race.
“Frontline Optics is excited to partner with Snow Belt MGMT and SS-GreenLight Racing for a second year to highlight a group of First Responder Owned Small Businesses to the NASCAR community,” said Mike Ettenberg, founder of Frontline Optics.
Frontline Optics is a retired firefighter-owned business designing durable sunglasses "built for service.” Engineered to endure the toughest conditions faced by first responders, their eyewear provides lasting durability and reliability for anyone who demands uncompromising performance. Frontline Optics offers “sunglasses designed with the frontline in mind.”
“The Dirty Deuce would like to thank Snow Belt MGMT, SS-GreenLight Racing and Frontline Optics to be a part of an exciting NASCAR weekend in Las Vegas,” said Matt Kahai, owner of The Dirty Deuce. “Never in a million years would I have thought a small firefighter-owned business would have this opportunity!
The Dirty Deuce is an Instagram page/business dedicated to boosting morale and promoting mental health in the firehouse, while delivering quality firefighter merchandise such as T-shirts, sweatshirts, hats and more. “Go get ‘em brothers!”
“MEGC takes great pleasure in supporting the adrenaline, precision, and teamwork that defines NASCAR racing with the SS-GreenLight team,” said Reagan Roberts, Founder & CEO of Mission Essential Gear. “At Mission Essential Gear, we honor the dedication of those who serve and push limits every day, both on the track and in life."
Mission Essential Gear (MEGC) is a Veteran & Firefighter/SWAT Medic-owned company offering custom apparel for military, first responder, and service driven communities. Founded in 2019, they integrate innovation, quality, and a commitment to giving back, donating a portion of proceeds to programs that support veterans, firefighters, police, and educators. MEGC currently offers premium, customizable gear to over 600 military, fire, and police departments across the nation through its on-demand printing, screen printing, and embroidery capabilities. At MEGC, they create impact through anecdotal customization, fostering cultivating communities who selflessly serve others.
“Racing and firefighting run on the same values: trust, grit, and showing up when it matters. We like to say we’re always first on the scene, whether it’s a fire or now a NASCAR track,” said John Hernandez, Founder & CEO of American Fire Brigade. “Partnering with the Snow Belt MGMT and the SS-GreenLight Racing team lets us bring the firehouse spirit to racing, and as a firefighter owned and operated company, we’re proud to share that energy with fans and have some fun doing it.”
American Fire Brigade is a firefighter-owned and operated apparel brand founded in 2019. Built on the pride, humor, and resilience of the fire service, the brand has grown into a trusted name among firefighters and their supporters. With more than $40,000 donated to support first responders and their families, American Fire Brigade continues to honor the traditions of the firehouse while giving back to the communities that stand behind it. At American Fire Brigade, “We Own the Fire Ground.”
“I’m honored to partner with Frontline Optics, The Dirty Deuce, Mission Essentials Gear and American Fire Brigade this weekend at Las Vegas,” said Leitz. “It’s important to me to support our military and first responders, and these companies do just that. I can’t wait to represent them on the track!”
The Focused Health 302 (201 laps | 301.5 miles) is the 30th of 33 NASCAR Xfinity Series races on the 2025 schedule. Practice starts at 11:00 a.m. on Saturday, October 11. It will be immediately followed by qualifying. The field is set to take the green flag later that day at 4:30 p.m. with live coverage on The CW, the Performance Racing Network (radio) and SiriusXM NASCAR Channel 90. All times are Pacific Daylight Time.
For more information on Nick Leitz, visit https://www.nickleitzracing.com/ or follow him on X (https://twitter.com/NickLeitz_) or Instagram (https://www.instagram.com/nickleitz/).
For more information on Frontline Optics, visit https://frontline-optics.com/ or follow them on Facebook (https://www.facebook.com/frontlineopticseyewear), Instagram (https://www.instagram.com/frontlineoptics/), TikTok (https://www.tiktok.com/@frontlineoptics) or YouTube (https://www.youtube.com/@frontlineoptics).
For more information on The Dirty Deuce, visit their online shop at https://the-dirty-deuce.myshopify.com/ or follow them on Instagram (https://www.instagram.com/thedirtydeuce).
For more information on MEGC, visit https://megearco.com/ for follow them on Facebook (https://www.facebook.com/missionessentialgear/), Instagram (https://www.instagram.com/missionessentialgear) or X (https://megearco.com/www.x.com/missionessentialgear).
For more information about American Fire Brigade, visit https://www.americanfirebrigade.com/ or follow them on Facebook (https://www.facebook.com/profile.php?id=100091335812057), Instagram (https://www.instagram.com/americanfirebrigade_/), TikTok (https://www.tiktok.com/@americanfirebrigade) or YouTube (https://www.youtube.com/@americanfirebrigade).
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